Our vision

The best start for the brightest future

For more than four decades, we’ve been a trusted partner to Australian families, helping them navigate the evolving journey of parenthood. Our curated product range reflects a deep understanding of family needs, and our commitment to quality, care, and innovation remains at the heart of everything we do.

We’re proud to support every kind of baby and every kind of family—helping give children the best possible start in life.

To support and inspire confident parenting, from newborn to toddler.

Helping give little ones the best start in life.

Baby Bunting is with you on your parenting journey every step of the way.

To support and inspire confident parenting, from newborn to toddler. Helping give little ones the best start in life. Baby Bunting is with you on your parenting journey every step of the way.

Our story

With over 40 years of experience, we have proudly supported generations of families through the journey of parenthood. Over the decades, we’ve witnessed how parenting has evolved—recognising that the experience of having a baby today is different from years past.

We understand that every parent navigates this journey in their own unique way, and our vision is to support families to provide the best start for the brightest future.

In response to these evolving needs, we have thoughtfully curated an extensive range of products to ensure that whatever families may require, we are well-equipped to provide it. As we continue to source innovative and trusted products both locally and globally, our focus remains on what will best support parents and their children.

We have stores across Australia and New Zealand, plus online, and we are committed to our mission to support and inspire confident parenting from newborn to toddler.

Blue building with large white sign reading 'BabyBunting' on a sunny day.

Our strategy

A business strategy chart with three main growth objectives: Grow Market Share, Grow EBITDA, and Grow Return on Invested Capital, each with specific deliverables such as enhance customer experience, drive platform leverage, and disciplined capital management, illustrated with icons.
Mark Teperson - Chief Executive Officer and Managing Director of Baby Bunting

Meet our Leadership team

Let's Go

Our values

  • Orange background with small lightning bolt and plant icons, centered white semicircle with an orange lightning bolt symbol.

    We make it happen

    We act with urgency, energy and focus. We take initiative, solve problems and get the job done. No excuses, no delays, just action.

  • A white fingerprint icon on a pink background with small, light pink tech-themed icons.

    We own our impact

    We step up, take responsibility and follow through. We lead by example, knowing what we do and how we do it matters.

  • A white rocket icon on a purple background with small rocket and lightning bolt patterns.

    We raise the bar

    We aim higher every day by setting the bar, raising it, and never settling. We challenge ourselves to deliver better outcomes for our customers.

  • Simple graphic of a flower with a heart-shaped center on a teal background with small icons of rockets, lightning bolts, and hearts.

    We thrive together

    We succeed by lifting each other up. We collaborate, listen and celebrate as one team. We are connected by purpose, strengthened by trust and united in care.