Our Executive Team

Mark Teperson joined Baby Bunting as Chief Executive Officer and Managing Director in October 2023. He brings over 20 years of experience across retail and fintech, with expertise in omni-channel customer experience, data and technology, and building high-performance cultures.

Prior to Baby Bunting, Mark was Global Chief Product & Chief Strategy Officer at Afterpay, where he led strategy and product development. He also served as Chief Digital Officer at Accent Group, Australia’s largest footwear retailer, where he built the digital business from the ground up.

He holds a Masters of Management and an MBA.

Darin Hoekman has been Chief Financial Officer at Baby Bunting since January 2014, overseeing Finance, IT, Risk, and Investor Relations.

He previously held roles as Group Financial Controller at Godfreys and Finance Manager at Chemnet Australia (Orica). Darin began his career at Ernst & Young, focusing on retail and manufacturing clients.

He holds a Bachelor of Commerce, is a Chartered Accountant, and serves as Company Secretary of Baby Bunting Group Limited.

Ciara McGoohan joined Baby Bunting in March 2024 and leads the Customer and Data & Analytics functions.

She has extensive experience in customer science, CRM, and data analytics, having held senior roles at Afterpay, David Jones, Mastercard, Quantium, and dunnhumby, a global customer data science company.

Ciara’s career spans both Australian and international markets, including leadership roles in China and the UK.

She holds a Bachelor of Science (Hons) in mathematics.

Michael Pane has been with Baby Bunting since December 2005 and currently leads the Store Design, Development & Retail Transformation function.

He has over 30 years of experience in the baby goods retail sector, beginning his career at Pram City (later Babyco) in 1988.

Michael previously held leadership roles in operations, buying, and logistics. He now oversees the Store of the Future program, including refurbishments, new store formats, and growth initiatives.

Matt Watson joined Baby Bunting in September 2024 as General Manager – Supply Chain and was appointed to his current role in June 2025.

He is responsible for Store Operations and Supply Chain, including international logistics, freight, and warehouse operations.

Matt has held senior supply chain roles at Wesfarmers (Mecca, Officeworks), Coles, and ASDA (UK), with expertise in strategy and central operations.

Rod Williams has led Baby Bunting’s Online & Digital function since June 2020.

He brings over 18 years of global experience in technology consulting, e-commerce, digital transformation, and program management, including from roles at Treasury Wines and Ernst & Young. 

Rod holds a Bachelor of Information Systems and was named among the Top 50 People in E-commerce in 2021, 2022, and 2023.

Sharyn Murray joined Baby Bunting in February 2019 and leads the People & Culture function.

She has 30 years of Human Resources experience across industries including retail (Coles Group), banking and finance (ANZ), and hospitality and entertainment (Crown).

Sharyn has held senior roles in HR advisory, change management, and global transformation. She holds a Bachelor of Social Science in Psychology and Human Resource Management and is a member of the Australian Human Resources Institute.

Matt Rodda joined Baby Buntings in October 2019 and leads the IT and Program Management functions.

He has over 20 years of experience in IT transformation and operations across national and international businesses, including Andersen Consulting, Caltex, Shell, Coles, and Coles Express.

Matt holds a Bachelor of Engineering and an MBA, and is a member of the Project Management Institute and he has been recognised in the CIO 50 Awards in 2021.

Corey Lewis joined Baby Bunting in February 2016 and leads the Legal and Compliance functions. He also serves as Company Secretary of Baby Bunting Group Limited.

In December 2024, Corey was appointed Chief of Staff, responsible for communications, strategic coordination, and execution.

Prior to Baby Bunting, Corey worked as a corporate lawyer at a national law firm, specialising in capital markets and head office advisory. He holds a Bachelor of Laws (Hons) and a Bachelor of Arts, and is a graduate of the Australian Institute of Company Directors.