About Us

Baby Bunting Group Limited is Australia’s largest specialty maternity and baby goods retailer.

Supporting new and expectant parents since 1979, Baby Bunting operates stores throughout Australia and opened its first store in New Zealand in 2022.


Baby Bunting Group Limited is listed on the Australian Securities Exchange (ASX: BBN).

Our Vision

The best start for the brightest future

Our Mission

To support and inspire confident parenting, from newborn to toddler

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Our Values

Being passionate: be passionate about providing our customers with great products and services, advice and value every day.

Being considerate: be considerate and respectful of others and think about how our decisions and actions impact others.

Being honest: act with integrity and use good judgement.

Being positive: be positive and enjoy doing the things that contribute to a great team spirit.

Being focused: think big, but get on with doing the small things that make a big difference.

Being bold: never be afraid to evolve – encourage a culture of adventure and creativity.

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