Baby Bunting and Stokke enter into an exclusive retail partnership  

Baby Bunting is pleased to announce a new strategic partnership with Stokke, one of the world’s leading premium children’s product brands.  The exclusive 3-year partnership sees Baby Bunting appointed the exclusive retailer of Stokke products in Australia.  

This expanded collaboration marks an exciting next step in Baby Bunting’s longstanding relationship with Stokke. The partnership will bring an even broader range of Stokke products to parents, offering greater choice, trusted quality, and even more reasons to shop with Baby Bunting. 

Founded in Norway in 1932, Stokke is a globally recognised premium children’s brand with a long heritage of Scandinavian design, craftsmanship and innovation. Best known for its iconic Tripp Trapp® chair, Stokke has built a worldwide reputation for creating thoughtfully designed products that grow with the child and promote closeness, connection and family bonding. With roots on Norway’s west coast, the brand’s values remain deeply anchored in quality, functionality and timeless design, and its award-winning range of nursery, seating and mobility products is trusted by families in markets around the world. 

Mark Teperson, Baby Bunting’s CEO, said: “Stokke’s decision to partner exclusively with Baby Bunting is a strong endorsement of our strategy, our national store network, our deep understanding of Australian families and the trust we’ve built with leading global brands.  We’re incredibly excited about this new relationship and the opportunity to bring Stokke’s existing and expanding range of products to Australian families.  We look forward to working closely with the team at Stokke to support its growth in this market and to create long-term value.” 

Rob Webster, Stokke’s CEO added: “At Stokke, our mission is to grow confident kids through moments of family connection, and that purpose guides everything we create. Partnering exclusively with Baby Bunting is a meaningful step in bringing the products we design for parent and child into Australian homes, helping parents celebrate the everyday interactions that shape family life. We are excited to work together to help Australian’s make moments of family connection.” 

Stokke’s expanded range will be available in Baby Bunting stores from April 2026, with many new and exciting products launching over the course of the year.